Skype call experience
Role
Led design for all audio/video and PSTN calling experiences on Skype across all platforms; including IA strategy and new features including live translation / subtitling, ringless group calling, reactions, snapshots and media co-viewing.
Challenges
Following a somewhat dramatic reinvention of the brand and product experience with a new responsive React based app, the core team regrouped to focus on UX fundamentals to (re)build user trust while experimenting with new interactions to explore opportunities for growth and monetization.